The NORTH SHORE VIBE lifestyle represents the community's passion to preserve and protect Lake Michigan and its shoreline
The gems of Chicago's North Shore hide in plain sight. In the hustle and bustle of the everyday, beaches, forests, and more are at our fingertips. But members of the North Shore Vibe don’t just drive by and walk through. We don’t just live and play on the North Shore. The North Shore lives in us. It’s our vibe and we hope you discover it’s in you, too.
Our Mission

PROTECT LAKE MICHIGAN
NORTH SHORE VIBE is determined to protect the wonders of Chicago's North Shore through activities, events, and clean-ups that give as much as we get from these amazing destinations. Since our launch in October of 2020, we have removed over 6,500 pieces of trash from our beaches. For 2021, our goal is to remove 20,000 pieces of trash. Together, we can protect our environment for generations to come.
REPRESENT YOUR LOVE FOR LAKE MICHIGAN
Express your love for Chicago's North Shore and your commitment to protecting it. When you wear NORTH SHORE VIBE apparel you demonstrate you are part of a community that believes in:
- Preserving the natural, breathtaking resources of the North Shore
- High quality gear that is as eco-conscious as you are
- Looking good while doing good


GIVE BACK TO THE LAKE
5% of all proceeds go towards preserving our most natural resource: the waters of Lake Michigan and the natural habitats that thrive off its banks and tributaries. Whether you buy from the shop or join an event, being part of the NORTH SHORE VIBE community is something you can feel good about.